'I'm Drinking It For You' celebrates love and low-carb alcohol in an entertainingly non-cheesy way.
The sustainability-focused New Zealand beer brand gives ad formats an entertaining switcheroo — because 'you can't have a beer without a planet'.
Trouble is brewing between two suspiciously similar gangs of guys, until a new brew from DB Breweries saves the day.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins