How Chinese influencer Li Jiaqi’s outburst turned the poster child of C-beauty into a laughing stock
Dubbed China's 'Lipstick King', Li Jiaqi (Austin Li) has been no stranger to controversy. After issuing a tearful apology for mocking his fans who could not afford his products on Chinese live-streaming platforms in September, and #EyebrowPencilGate since, have his actions changed the perception of C-beauty forever?
China’s social commerce has increased significantly from 2021 to 2023. So, how can brands and businesses stay ahead of the countless changes occurring?
Between zen chasers, bootcamp tourists and international jetsetters, businesses can attract and satisfy Chinese travellers through video sharing, livestreaming, and new travel packages.
It is only in the last few years that quality coffee has become a yuppie pursuit in Chinese cities. Their beautiful and meditative décor offers a reprieve from hurried city life.
From Miu Miu's collaboration with an 85-year-old actress to a fashion blogger on Xiaohongshu sharing lifestyle for Lululemon, grandfluencers are helping brands redefine 'youth' and break stereotyped generational gaps in China.
Women-focused comic and manga content are center stage on Chinese social media platforms, redefining storytelling and reshaping the narrative. Of course, if a trend captivates the audience, brands can't be far behind.
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