ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
The operation is the eighth SSAI-based scam that DoubleVerify has identified in just two years, and it was triple the size of the last one.
Fraud scheme, which was quashed in 50 days, was on track to steal an estimated US$1 million per month in connected-TV and mobile adspend.
OTT offers high efficiency and brand safety—important measures when marketing budgets are under intense pressure.
EXCLUSIVE: Active ad fraud scheme is biggest witnessed in connected TV to date—and could involve some dodgy publishers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins