Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.
Gorman set to depart around one year after she joined the streaming service to establish its first advertising product.
Amazon will introduce ads to its standard offering, which appears to promise larger audiences than Netflix and Disney+ alternatives.
PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?
DoubleVerify’s global CCO: “If you run your business by looking at the stock price, you’re going to make some not very good decisions.”
DoubleVerify has been verifying data for hundreds of leading global brands for well over a decade. As an era of misinformation further beckons, their global CCO speaks exclusively to Campaign on what they're doing to overcome critical challenges.
The change will take effect from January 2024 and will impact YouTube Select video inventory on CTV.
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