ctv

Sep 2, 2022

Campaign Crash Course: How to keep ad fraud detection in check

$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.

Jul 28, 2022

Harnessing the defining qualities of ATV will set apart winners in APAC

As advanced television growth continues to explode in the region, marketers should take a closer look at three characteristics that can deliver success with ATV advertising

May 26, 2022

Campaign Crash Course: How to avoid fraud in CTV environments

With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.

Nov 18, 2021

Connected TV ad firm Innovid enters China market

Taps former Google and Publicis executive David Chen to lead the effort

Sep 2, 2021

Integral Ad Science acquires Publica

With the deal, the media verification firm continues its specialisation in connected TV technology.