OTT offers high efficiency and brand safety—important measures when marketing budgets are under intense pressure.
EXCLUSIVE: Active ad fraud scheme is biggest witnessed in connected TV to date—and could involve some dodgy publishers.
Marketers across APAC are excited about CTV but cite measuring business outcomes, a lack of premium inventory, social-media transparency among chief concerns for 2020.
TECH BITES: CTV certified partners include Amobee, MediaMath, SpotX, The Trade Desk and Xandr.
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