ctv
APAC media inflation is most resilient globally: report
ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
DoubleVerify uncovers another record-breaking CTV fraud scheme
The operation is the eighth SSAI-based scam that DoubleVerify has identified in just two years, and it was triple the size of the last one.
DoubleVerify shuts down million-dollar CTV and mobile fraud scheme
Fraud scheme, which was quashed in 50 days, was on track to steal an estimated US$1 million per month in connected-TV and mobile adspend.
It's not all plain sailing for OTT, but there's a pot of gold for advertisers willing to invest
OTT offers high efficiency and brand safety—important measures when marketing budgets are under intense pressure.
Inside Icebucket: the 'largest' CTV ad fraud scheme to date
EXCLUSIVE: Active ad fraud scheme is biggest witnessed in connected TV to date—and could involve some dodgy publishers.
Are we at the start of a CTV boom in APAC?
A Forrester study predicts significant ad spend growth in video over the next 12 months.
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