ctv

Jul 7, 2020

It's not all plain sailing for OTT, but there's a pot of gold for advertisers willing to invest

OTT offers high efficiency and brand safety—important measures when marketing budgets are under intense pressure.

Apr 16, 2020

Inside Icebucket: the 'largest' CTV ad fraud scheme to date

EXCLUSIVE: Active ad fraud scheme is biggest witnessed in connected TV to date—and could involve some dodgy publishers.

Feb 3, 2020

Measurement, transparency, scarcity of supply among APAC marketers' 2020 concerns

Marketers across APAC are excited about CTV but cite measuring business outcomes, a lack of premium inventory, social-media transparency among chief concerns for 2020.

Jan 29, 2020

DoubleVerify develops anti-fraud certification for CTV

TECH BITES: CTV certified partners include Amobee, MediaMath, SpotX, The Trade Desk and Xandr.