ctv

Nov 18, 2021

Connected TV ad firm Innovid enters China market

Taps former Google and Publicis executive David Chen to lead the effort

Sep 2, 2021

Integral Ad Science acquires Publica

With the deal, the media verification firm continues its specialisation in connected TV technology.

Aug 10, 2021

IAS acquires CTV platform Publica for $220 million

IAS is accelerating its strategy in this segment, to help publishers better monetise their video programming across CTV devices.

May 5, 2021

YouTube introduces interactive ads for connected TVs, more original programming

Users can learn more about a product through second screen activation.

Feb 18, 2021

APAC media inflation is most resilient globally: report

ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.