ctv
Nov 18, 2021
Connected TV ad firm Innovid enters China market
Taps former Google and Publicis executive David Chen to lead the effort
Sep 2, 2021
Integral Ad Science acquires Publica
With the deal, the media verification firm continues its specialisation in connected TV technology.
Aug 10, 2021
IAS acquires CTV platform Publica for $220 million
IAS is accelerating its strategy in this segment, to help publishers better monetise their video programming across CTV devices.
PROMOTED
Aug 10, 2021
How to promote your brand on Connected TV
Adjust and DCMN’s latest guide looks at the ins and outs of advertising on Connected TV.
May 5, 2021
YouTube introduces interactive ads for connected TVs, more original programming
Users can learn more about a product through second screen activation.
Feb 18, 2021
APAC media inflation is most resilient globally: report
ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
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