Aug 24, 2022

H&M returns to Tmall but it’s far from business as usual

H&M has returned to Alibaba's Tmall platform 16 months after the Xinjiang backlash. But can the fast fashion company ever win back local shoppers?

Feb 6, 2022

One year on: How are fashion’s boycotted brands faring in China?

H&M, Nike, and Burberry were the targets of Chinese boycotts last March for their stance on Xinjiang cotton. How have they bounced back since then?