contextual targeting

Aug 13, 2018

How to un-break performance marketing

It is time we look for more effective ways to reach desired audiences, rather than the audience-centric buying taking place today.

Nov 6, 2014

The magic mantra of contextual targeting needs an update

Marketers already consider the medium, message and moment when executing contextual targeting. Anjali Puri of TNS argues that a fourth 'M' also merits consideration.