Jul 21, 2015

Is your digital marketing strategy fit for ...

The belief that consumers have short attention spans drives many digital-engagement strategies. Anjali Puri of TNS Qualitative reminds that digital technology is well suited to creating long-term interaction.

Nov 6, 2014

The magic mantra of contextual targeting needs an ...

Marketers already consider the medium, message and moment when executing contextual targeting. Anjali Puri of TNS argues that a fourth 'M' also merits consideration.

Jul 11, 2014

Making culture work for you: Evoking the hero in ...

Effective use of a hero figure can be like adding superpowers to your marketing. The trick is doing it in a way that resonates. Here's a guide to why heroes are heroes in India and China.

May 26, 2014

The shifting meaning of money in Asia

Money is changing from a signifier of security to a means of access. Here's what that means for marketers.

Apr 11, 2014

The importance of being earnest: Building trust in ...

What 'trust' means in emerging markets, and how to build it.