Aug 9, 2022

A medical marketing blind spot: LGBTQIA+ communities being left behind

Healthcare marketers’ engagement with this audience has lagged the industry's broader DE&I push.

Aug 6, 2020

When local meets digital: The new power of small communities in China

Brands that seek to make a connection with consumers via community activity, entertainment and meaningful engagement are those that are best adapting to a new, inclusive digital landscape.

May 13, 2011

Migrating from paid to made media : XM-Asia

GLOBAL - XM-Asia makes the case for moving forward and upping our game in digital, including why more time and money should be spent on developing owned and earned media and a framework for how this can successfully be brought to life.