Healthcare marketers’ engagement with this audience has lagged the industry's broader DE&I push.
Brands that seek to make a connection with consumers via community activity, entertainment and meaningful engagement are those that are best adapting to a new, inclusive digital landscape.
GLOBAL - XM-Asia makes the case for moving forward and upping our game in digital, including why more time and money should be spent on developing owned and earned media and a framework for how this can successfully be brought to life.
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