clueless
Feb 2, 2023
Inside the making of Rakuten’s Super Bowl ad
The shopping and rewards platform’s creative team shares how it worked entirely in-house to conceive, create and produce the Clueless-inspired spot.
Nov 16, 2012
Sony Australia gently mocks clueless DSLR users in viral campaign
SYDNEY - Armed with the insight that close to two-thirds of DSLR consumers nearly always have their cameras set to 'auto' mode, Sony and its agencies, led by Havas Sydney, set out to present an alternate option.
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