Feb 2, 2023

Inside the making of Rakuten’s Super Bowl ad

The shopping and rewards platform’s creative team shares how it worked entirely in-house to conceive, create and produce the Clueless-inspired spot.

Nov 16, 2012

Sony Australia gently mocks clueless DSLR users in viral campaign

SYDNEY - Armed with the insight that close to two-thirds of DSLR consumers nearly always have their cameras set to 'auto' mode, Sony and its agencies, led by Havas Sydney, set out to present an alternate option.