Edelman’s latest Trust Barometer surveyed 14,000 people across regions including APAC to understand the public’s perception of the climate crisis.
Apple's recent "Mother Nature" spot has shown that eco messaging needn't be worthy or stuffy.
Bought by The Australia Institute, the full-page advertisement in the New York Times calls upon the country's government to end new fossil fuel approvals and subsidies.
Climate campaigners had called on agencies to drop out of the media review, saying PR and advertising firms are aiding oil companies in delaying climate action.
Several comms and creative agencies are joining forces in an Ethical Agency Alliance established by the nonprofit global network Creatives for Climate.
Two-thirds of clients are jumping on the bandwagon of talking about climate change without doing anything about it, says a report by the UK's PRCA’s Climate Communication Group.
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