climate change
It’s time to get intentional with sustainability communications
Even if climate stories are not considered ‘sexy’ by publications, comms professionals have a big role to play, according to a senior consultant at Mutant
Coca-Cola sponsors COP27: Buying its way into ESG or a chance for real change?
SOUNDING BOARD: By cashing in on Coca-Cola's cheque, is COP27 inviting conversation and giving an opportunity for reflection or is the climate change summit becoming a part of the greenwashing problem?
The industry’s two-faced stance on climate change
Agencies are working to make their own operations sustainable but they remain committed to working for fossil fuel clients.
Project Everyone pushes world leaders to achieve the UN’s Global Goals
The campaign by Accenture Song UK asks world leaders attending the UN General Assembly in New York this week to do their part in creating a sustainable world.
Patagonia gives away company: Is this real brand purpose?
The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.
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How should the media industry approach decarbonisation?
Advertisers have started prioritising their media investment with publishers and platforms that are actively decarbonising their media supply. But there are many roadblocks such as buy-in from the industry and measurement.
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