clarence zheng

Jul 23, 2014

Q&A: Hdtmedia on the supply-side vs. demand-side debate

SHANGHAI - A month after the launch of Hdtmedia's supply-side platform (SSP) on 26 June, its largest publisher partners have seen the prices of their media impressions rise 30 per cent, according to CEO Clarence Zheng(郑斌), who holds the view that an SSP is more valuable than a DSP.