citra
‘Citra Pariwara’: Indonesia’s effort to raise national creativity
JAKARTA - Now in its 27th year, Citra Pariwara, Indonesia’s creative advertising festival has had its share of ups and downs. The tides are changing however, with strong domestic and international support that has led to record submissions, greater recognition and a sense of reinvigorated creativity in 2014.
Weekly wrapup: Petronas' latest winner; Unilever's whitening shame
ASIA-PACIFIC - Petronas warms hearts once again with its latest Deepavali film, while Unilever's Citra gets blood boiling with a shameful online video. Plus, why you shouldn't link to the Urban Dictionary, the week's top stories and some distractions to make your Friday afternoon go faster.
Skin-whitening products should embrace the chance to empower women
Many skin-whitening products capitalise on socio-cultural dynamics exploiting negative emotions and going so far as to suggest an association between lighter skin and intelligence. Instead brands could play a role in changing and improving these dynamics while actually helping their business.
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