ciba vision singapore

CASE STUDY: FreshLook Cosmetic Lenses uses Facebook to find 'The Next Big Thing'
Mar 2, 2010
Staff Reporters

CASE STUDY: FreshLook Cosmetic Lenses uses Facebook to find 'The Next Big Thing'

Lens manufacturer, Ciba Vision Singapore, ventured into social media in an effort to build affinity with its core audience. The results were overwhelmingly positive, as Facebook proved to be an ideal platform for speaking to potential cosmetic lens purchasers.

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