The chief digital officer for a major brand argues that his position ought to be eliminated.
SHANGHAI - Less than four months after his promotion at GroupM China/Taiwan, Tony Chen (陈建豪) (pictured), has resigned from his position as chief digital officer to spend time with his new family and to pursue a new direction in his career.
MANILA - Leo Burnett and Arc Worldwide Manila has announced the appointment of Paul John Peña as chief digital officer.
BEIJING - Ogilvy & Mather China has announced the appointment of Peony Wu, managing director of Neo@Ogilvy Greater China, to the newly created position of chief digital officer.
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