chewing gum
Jul 5, 2010
Extra gum launches idols endorsed campaign to drive brand awareness in China
Wrigley’s chewing gum brand Extra takes fans on a romantic journey to the dessert of Dunhuang in China for its 2010 thematic campaign to boost awareness.
Jun 30, 2010
CASE STUDY: Lotte appeals to young people in Japan
Lotte developed soft gum Fit's to counter a growing trend and appeal to young people.
Jun 29, 2010
Japan: Challenger brands shine
Times are tough, but certain brands are finding room to grow regardless.
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