As he departs the region, the longtime BBH chairman shares his favourite ads from his two decades in APAC.
After 20 years with the company in Asia and 24 overall, the Asia chairman will depart BBH and move to the UK, but says this is probably not the end of his story in the business.
Advertising is a young person's game, but things have gone too far, writes BBH's Charles Wigley.
Pushed into operating in tighter and tighter spaces in terms of ROI, time and resources, is it any wonder agencies struggle to build real differentiation for their clients?
It's a question more clients should ask, and agencies should be prepared to answer. Because perhaps your lowliest work says more about you than your highlight reel.
In an industry that constantly wants to throw out the old and proclaim the new, it's worth remembering that brand-building is about the exact opposite approach, write BBH's Charles Wigley.
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