channel factory

Apr 11, 2022

Historical brand-safety tools no longer enough for today’s media planners

In diverse SEA, marketers need to engage multiple audiences while still protecting their brands from harmful ad placement. One-size-fits-all approaches to brand safety are not up the challenge, writes Channel Factory’s MD for Southeast Asia.

Oct 20, 2021

Why your ad next to trendy pimple-popping, mukbang, and ASMR videos missed the target

A new report from Channel Factory and Magna shows that while consumers are entertained by misguided ads, advertisers will not be amused by the results of content-ad misalignment.