changing media landscape
CAMPAIGN TV: Omnicom's Cupples on payment by success
ASIA-PACIFIC - In the third of a four-part series looking at Asia's changing media landscape, Omnicom Media Group Asia CEO Barry Cupples says he expects a lot from 2012 and hopes it's the year agencies start earning based on success.
Campaign TV: Nielsen's Cheong Tai Leung on media in 2012
ASIA-PACIFIC - In the second of a four-part series looking at Asia's changing media landscape, Nielsen Asia-Pacific, the Middle East and Africa president Cheong Tai Leung advises that brands must increase their investment in digital as consumers' preference for "anytime, anywhere" content grows.
CAMPAIGN TV: Ogilvy's digital head on technology changes in 2012
ASIA-PACIFIC - In the first of a four-part series exploring Asia's media industry at the close of 2011, Barney Loehnis, head of digital for Ogilvy & Mather in Asia-Pacific, says the year has been one of important, but largely invisible technological change.
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