chain
Oct 30, 2012
INTERVIEW: Starbucks stirs its coffee right in a nation of Chinese tea-drinkers
SHANGHAI - An exclusive interview with Marie Han Silloway, chief of marketing at Starbucks China, revealed how the successful coffee brand has walked the line between maintaining its international image while tailoring products to local nuances.
Jul 12, 2010
Waggener Edstrom Worldwide wins Maxim's, 7-Eleven and Porterhouse in Hong Kong
HONG KONG - Waggener Edstrom Worldwide (WE) has expanded its food and beverage (F&B) portfolio with three big project wins in Hong Kong. The new clients include Maxim’s, one of Hong Kong’s largest F&B groups; 7-Eleven, the world’s largest convenience store chain; and Porterhouse, a boutique Irish brewing company.
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