castrol power 1
May 10, 2012
CASE STUDY: Castrol seduces two-wheel junkies with online campaign
When relaunching its motorcycle lubricant Castrol Power 1, Catrol worked with Mindshare to leverage Google and YouTube AdWords to engage motorheads.
Oct 18, 2011
New Castrol TVC pits motorbike versus cheetah
SINGAPORE - Castrol has launched the latest global campaign for Castrol Power 1, entitled the ‘Power in your hand’ campaign, through Ogilvy & Mather.
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