canneslions2014
Ad industry could propel first AIDS-free generation: Bono
CANNES – The world is about a year away from its first AIDS-free generation and if we lose focus, it may never happen, said U2's lead singer, Bono at the Cannes Lions 2014 on Saturday.
56-year old Wunderman has always been 'interactive': Daniel Morel
CANNES - He may be biased, but Wunderman chairman and CEO Daniel Morel insists that the agency, which has its roots in CRM, has always been 'interactive'.
Science may need marketing now: Neil deGrasse Tyson at Cannes
CANNES - Much as it pains him to admit it, in modern complacent times, science may need marketing lest it risk dying out, said author and celebrity astrophycist Neil deGrasse Tyson at Cannes Lions 2014.
Philippines does best when it embraces its problems: Merlee Jayme
CANNES - The biggest impediment to winning awards for the Philippines has been its inability to match the production budgets of the rest of the world, but it has since learnt to direct its creativity to an arena where it can play on even ground, according to Merlee Jayme, chairman and COO of DDB DM9 JaymeSyfu.
India's advertising matured when it became about India: Pandey brothers
CANNES - It took 50 years for India to shake off its mantle of colonialism and start to create real ads for Indians, said film director Prasoon Pandey at a session organised by Campaign Asia-Pacific on the first day of Cannes Lions 2014.
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