business model

Oct 25, 2017

Four major ways the agency model is changing

The way that marketers and agencies work together is in a state of flux. Here are four big trends in agency models that have been developing over the past year.

Aug 14, 2017

Facebook takes on YouTube with Watch

A redesigned section of the app will organize videos by users and advertisers into sections such as "What's Making People Laugh".

Jul 19, 2017

How Facebook Messenger ads could shake things up

Now that Facebook will be monetising Messenger, it remains to be seen which brands and agencies are early adopters for this new underpriced channel.

Sep 4, 2015

The agency: Under construction

Ad agencies are not about to be replaced by robots, but the creative agency model is now in ER. How should agencies be evolving and what are clients going to be looking for in the coming years?

Jun 19, 2014

The demise and rise of the industry, part two

Is marketing on the cusp of its full potential?

Jun 18, 2014

The demise and rise of the industry, part one

Is this the beginning of the end, or the end of the beginning?