The way that marketers and agencies work together is in a state of flux. Here are four big trends in agency models that have been developing over the past year.
A redesigned section of the app will organize videos by users and advertisers into sections such as "What's Making People Laugh".
Now that Facebook will be monetising Messenger, it remains to be seen which brands and agencies are early adopters for this new underpriced channel.
Ad agencies are not about to be replaced by robots, but the creative agency model is now in ER. How should agencies be evolving and what are clients going to be looking for in the coming years?
Is marketing on the cusp of its full potential?
Is this the beginning of the end, or the end of the beginning?
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