brand reputation
May 2, 2025
Ads next to 'brand unsafe' content deliver stronger results, research finds
Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
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Aug 16, 2024
Outrage-proofing a brand in the age of cancel culture
Taking a stand on social issues can boost your brand—or sink it entirely. Stephen Thomas talks about ensuring that your company's actions align with its values and resonate with all its stakeholders.
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Jul 22, 2024
What the Microsoft-CrowdStrike outage means for brand reputation
Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?
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