brand identity

Jun 5, 2024

Fast fashion brands have an identity problem

Meaning, few of them actually have one.

Mar 4, 2024

Pepsi unveils new logo and identity; colours 120 markets in electric blue

The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first.

Mar 21, 2017

Six guiding lights, for an age of likes

Creating visual identity with a soul.

Sep 6, 2010

Park Place appoints BBDO Proximity Live to brand Réel development

SHANGHAI - Luxury development Park Place has appointed BBDO Proximity Live as its communications agency in China.