brand assets

Dec 21, 2023

Will you pass the Christmas ad test?

Despite big research agencies insisting that what matters are long-running and distinctive brand assets, the tide is turning against classic advertising campaigns.

Aug 2, 2023

JKR x Ipsos: 85% of marketing spending on brand assets are not 'distinctive'

TOP OF THE CHARTS: Only 15% of brand assets are labelled gold and defined as truly distinctive, by marketing research and consulting firm Ipsos and independent global branding agency JKR.