blugrapes
Amorepacific appoints digital agency for innisfree
SINGAPORE - South Korean skincare company Amorepacific Corporation has appointed Blugrapes as the official social media agency for innisfree.
Content on Twitter: Irrelevant/hilarious or formal/boring?
Malindo Air's Twitter account has surged in popularity of late with posts drawing expressions of affection and delight from its followers. Only problem? The airline's account has been hacked and the poster isn't from the brand.
Zen and the art of Facebook comment maintenance
ASIA-PACIFIC - Social-media managers must tread a fine line when it comes to monitoring and moderating comments posted on social-media sites such as Facebook.
Lab Series names Blugrapes as social-media agency
SINGAPORE - Men’s skincare brand Lab Series has appointed Blugrapes as its social-media agency.
LinkedIn to sell Sponsored Updates on CPM and CPC basis
SYDNEY - LinkedIn has launched Sponsored Updates as a tool for brands to build relationships with users by promoting their business content.
Tigerair must deliver on its promises: branding experts
SINGAPORE - The rebranding exercise launched by Singapore-based budget carrier Tiger Airways yesterday was a positive move but it is still too early to tell if the brand DNA will be changed into as what has been preached, industry experts said.
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