SINGAPORE - South Korean skincare company Amorepacific Corporation has appointed Blugrapes as the official social media agency for innisfree.
Malindo Air's Twitter account has surged in popularity of late with posts drawing expressions of affection and delight from its followers. Only problem? The airline's account has been hacked and the poster isn't from the brand.
ASIA-PACIFIC - Social-media managers must tread a fine line when it comes to monitoring and moderating comments posted on social-media sites such as Facebook.
SINGAPORE - Men’s skincare brand Lab Series has appointed Blugrapes as its social-media agency.
SYDNEY - LinkedIn has launched Sponsored Updates as a tool for brands to build relationships with users by promoting their business content.
SINGAPORE - The rebranding exercise launched by Singapore-based budget carrier Tiger Airways yesterday was a positive move but it is still too early to tell if the brand DNA will be changed into as what has been preached, industry experts said.
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