Nov 20, 2013

Amorepacific appoints digital agency for innisfree

SINGAPORE - South Korean skincare company Amorepacific Corporation has appointed Blugrapes as the official social media agency for innisfree.

Nov 5, 2013

Content on Twitter: Irrelevant/hilarious or formal/boring?

Malindo Air's Twitter account has surged in popularity of late with posts drawing expressions of affection and delight from its followers. Only problem? The airline's account has been hacked and the poster isn't from the brand.

Oct 22, 2013

Zen and the art of Facebook comment maintenance

ASIA-PACIFIC - Social-media managers must tread a fine line when it comes to monitoring and moderating comments posted on social-media sites such as Facebook.

Sep 24, 2013

Lab Series names Blugrapes as social-media agency

SINGAPORE - Men’s skincare brand Lab Series has appointed Blugrapes as its social-media agency.

Jul 24, 2013

LinkedIn to sell Sponsored Updates on CPM and CPC basis

SYDNEY - LinkedIn has launched Sponsored Updates as a tool for brands to build relationships with users by promoting their business content.

Jul 4, 2013

Tigerair must deliver on its promises: branding experts

SINGAPORE - The rebranding exercise launched by Singapore-based budget carrier Tiger Airways yesterday was a positive move but it is still too early to tell if the brand DNA will be changed into as what has been preached, industry experts said.