bjorn sprengers

Apr 9, 2018

Personalisation at the core of PropertyGuru's brand refresh

PropertyGuru has overhauled its brand image and user experience to reflect the greater role it plays in people's lives, the company's CMO tells Campaign Asia-Pacific.

Feb 20, 2018

CASE STUDY: How PropertyGuru boosted its media efficiency by 20%

Singapore-based real estate site PropertyGuru reaped the rewards of applying an experimental regression model for brand equity investments.