Sep 20, 2022

Mondelez campaign in Indonesia spotlights unknown football coach

Leo Burnett Indonesia decided to highlight the noble story of Bang Aji, a relatively unknown coach who paved the way for kids who couldn't afford formal football training.

Jan 15, 2014

CASE STUDY: How Mondelez tied the Biskuat brand to children's creativity in Indonesia

Formerly known for sports-oriented campaigns featuring well-known figures, the Mondelez brand Biskuat decided to take a different approach with its core consumers in Indonesia.