biskuat
Sep 20, 2022
Mondelez campaign in Indonesia spotlights unknown football coach
Leo Burnett Indonesia decided to highlight the noble story of Bang Aji, a relatively unknown coach who paved the way for kids who couldn't afford formal football training.
Jan 15, 2014
CASE STUDY: How Mondelez tied the Biskuat brand to children's creativity in Indonesia
Formerly known for sports-oriented campaigns featuring well-known figures, the Mondelez brand Biskuat decided to take a different approach with its core consumers in Indonesia.
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