Jan 18, 2022

AnalogFolk Group launches global behavioural consultancy MindWorks

MindWorks will apply behavioural economics to marketing strategy.

Feb 16, 2016

Four steps to engaging the ‘self-educated’ buyer: Oracle

Today’s buyers arm themselves with information before they even approach a brand; marketers who fail to adapt to this new reality risk being left behind the curve. A new white paper from Oracle offers an easily digestible guide to solving the B2B engagement challenge