bbc advertising

Feb 7, 2013

Media agency models, privacy and talent among key themes at Media360Asia

HONG KONG - The Media360Asia summit here yesterday brought together global and regional media leaders for discussions on a wide range of pressing issues including accurately valuing the changing media mix, the tension between big ideas and procurement-driven savings, talent acquisition and retention, real-time marketing, data infrastructure and privacy.

Aug 20, 2012

BBC Advertising hires media sales veteran Katy Xu as Greater China sales director

HONG KONG - Katy Xu, former regional account director of Eurosport Asia Pacific, has joined BBC Advertising as regional director for Greater China, including Hong Kong, Taiwan, and Macau.