bank of china
MediaCom tipped to win US$40 million Bank Of China business
BEIJING - MediaCom is tipped to have recently won the media business from the Bank of China (BOC), said to be worth US$40 million (RMB250 million) in billings.
Leo Burnett and DDB tipped to swap big bank clients
HONG KONG - DDB and Leo Burnett have been tipped to win the local Hang Seng Bank and Bank of China creative accounts, respectively—effectively swapping clients after recent pitches called by the two financial institutions.
ICBC sends out pitch requests in Hong Kong
HONG KONG- Industrial and Commercial Bank of China (ICBC) has sent out pitch requests in Hong Kong.
Bank of China, Hang Seng Bank look for new creative agencies
HONG KONG - Bank of China and Hang Seng Bank are both holding large-scale creative pitches.
Marketers awaken to potential of targetting 'silver-dollar' consumers
HONG KONG - The city's aging population is a fact of life, and although many older citizens have little money and others favour saving over spending, some agency executives argue that marketers have been neglecting an influential demographic segment.
China Daily hopes to attract local advertisers with free weekly, Focus Hong Kong
HONG KONG - In a bid to attract local professional services advertisers, China Daily is set to debut a free eight-page newspaper, Focus Hong Kong, which will be published on Fridays starting tomorrow.
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