Oct 28, 2021
British Airways appoints new ad agency
IAG-owned airline moves its advertising and CRM account from WPP to Uncommon Creative Studio after four years, scrapping its integrated model
Jan 20, 2021
British Airways owner reviews all global agency relationships
IAG appointed WPP to the full-service BA account in 2017.
Jan 27, 2014
British Airways flies three Chinese to London while promoting WeChat presence
BEIJING - British Airways (BA) has lured its existing 350,000 Sina Weibo followers to the airline’s newly launched presence on WeChat with three roundtrip tickets between China and London.
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