ba

Jan 20, 2021

British Airways owner reviews all global agency relationships

IAG appointed WPP to the full-service BA account in 2017.

Jan 27, 2014

British Airways flies three Chinese to London while promoting WeChat presence

BEIJING - British Airways (BA) has lured its existing 350,000 Sina Weibo followers to the airline’s newly launched presence on WeChat with three roundtrip tickets between China and London.