Ad fraud doesn't just siphon away marketing spend. Bots can now convincingly mimic user behaviour, skewing your view of your marketing performance. The chief strategy officer at Aqilliz explains a hole-y approach to fighting back.
MOST VALUABLE PROFESSIONAL: Edison Lim has played a pivotal role in leading the development of two Singapore-based blockchain companies, and is passionate about driving diversity and professional development.
To ensure digital marketing’s survival, we need to return to the internet’s decentralised roots, argues the CEO of Aqilliz.
The companies announce a joint solution—which will be initially rolled out in Asia Pacific, Europe and the US—that promises privacy-compliant user identification with an immutable record of consent and data transactions.
Aqilliz claims that use of blockchain will enable brands like Foodpanda to more easily verify whether their digital campaigns—especially ones delivered across multiple DOOH screens—have been seen.
Aqilliz is rolling out its first product lines, which it says address digital marketing's key pain points, and will make several senior hires in the coming months.
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