applications
Mar 11, 2013
Health apps have untapped potential for brands to engage with customers in Asia
ASIA-PACIFIC - Although adoption is low so far, health and wellness apps represent a great opportunity for brands in Asia to supplement traditional advertising with more holistic support for their customers.
Jul 24, 2012
China perception study reveals motivations behind branded app usage
SHANGHAI - Brands must deliver one of three key benefits to drive the uptake of branded apps, according to a study by MediaCom identifying play, planned, and problem contexts for the download and usage of apps.
Sep 8, 2011
Asia-Pacific will download 4.6 billion mobile apps by year's end
MELBOURNE: Smartphone users in Asia-Pacific are expected to have downloaded almost five billion apps by the end of 2011, an increase of 189 per cent from the 1.6 billion apps downloaded in 2010, mobile research firm Ovum has found.
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