Apple's moves to popularise Apple Pay amongst Chinese users have heretofore been somewhat anemic.
An energetic short film by Party aims to show that settling up at social gatherings doesn't have to be a headache.
Deals and data will be key for the company to differentiate itself in a sector that is about to become a lot more competitive.
Hong Kong is much slower than China in mobile payments thanks to the popularity of the Octopus card system, but the upcoming launch of Apple Pay in the city may shake up the situation.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins