anil pandit

How to move beyond the first-party data frenzy
Mar 4, 2024
Anil Pandit

How to move beyond the first-party data frenzy

While the lure of owning first-party data might seem tempting, it's important to go beyond the hype and truly assess if your business is ready to do so. Publicis India's Anil Pandit opines.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

Google delays cookie deprecation again: APAC adtech leaders respond

2 Google delays cookie deprecation again: APAC adtech leaders respond

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

3 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

4 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Pepsi unveils new logo and identity; colours 120 markets in electric blue

5 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Digital Media Awards 2024 winners revealed

6 Digital Media Awards 2024 winners revealed

Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

7 Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1

8 WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1

AI won’t take your job or business. The people who learn and apply AI will

9 AI won’t take your job or business. The people who learn and apply AI will

Why McCann’s global chief creative wants more work from an ‘open kitchen’

10 Why McCann’s global chief creative wants more work from an ‘open kitchen’