andrew lok
Cat people or dog people: Which do agencies need?
A possibly too-serious consideration of cat traits and dog traits vis-a-vis advertising agencies.
Lessons from Doctor Wong
Andrew Lok, founder of Civilization in Shanghai, explains why agencies would be wise to adopt the principles espoused by his long-time family physician.
Independence movement: Former big-agency execs discuss indie startups
ASIA-PACIFIC - The past 16 months have seen a spate of former senior executives of 4A agencies and international networks founding independent agencies. What's making so many talented individuals leave the 'comfort zone', and how are they meeting the challenges they face as 'indies'?
Back from his travels, ex-BBDO Shanghai ECD founds his own Civilization
SHANGHAI - Andrew Lok, former ECD of BBDO Shanghai, has founded startup agency Civilization in the city.
BBDO Shanghai ECD Andrew Lok resigns, will return to Singapore
SHANGHAI - Andrew Lok, executive creative director of BBDO Shanghai since 2008, has resigned and will leave the agency at the end of June to move back to his home country of Singapore.
Pepsi recreates the 'Journey to the west' with heavy machines and mega stars
PepsiCo China calls on another epic war, but this time with a modern twist to the Chinese folklore ‘Journey to the west’ to cool down the summer heat.
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