May 6, 2013

Usain Bolt fronts global Samsung NX300 campaign

GLOBAL - In a rather obvious pairing, Usain Bolt is fronting Samsung's Smart Camera NX300 and Cheil Worldwide's 'shoot fast share faster' campaign.

Mar 6, 2013

Adidas picks Hebe Tien as brand ambassador for year-long campaign in China

SHANGHAI - Adidas has announced that its new 360-degree campaign in China will feature Hebe Tien Fu-Chen as its women’s category brand ambassador.

Jan 14, 2013

Chinese sportswear brand Peak signs NBA player Tony Parker

HONG KONG - Peak Sport Products has signed an endorsement agreement with Tony Parker, a four-time NBA All-Star and point guard for the San Antonio Spurs.

Jun 4, 2012

Usain Bolt headlines Nissan's new global campaign

YOKOHAMA - Nissan has launched its first global brand campaign in partnership with triple Olympic gold-medalist and world record holder, Usain Bolt. Titled 'What If_' the multimedia global brand campaign will span several years and focus on major international airports and online.

Dec 13, 2011

Former Australian ambassador to China joins PR firm Kreab Gavin Anderson

AUSTRALIA - Geoff Raby, former Australian ambassador to China, has joined PR firm Kreab Gavin Anderson as a senior adviser, based in China.

Mar 24, 2011

Nadal replaces Schumacher as Bacardi ambassador

GLOBAL - Bacardi has signed up tennis star Rafael Nadal to replace Michael Schumacher as its global social responsibility ambassador.