GLOBAL - In a rather obvious pairing, Usain Bolt is fronting Samsung's Smart Camera NX300 and Cheil Worldwide's 'shoot fast share faster' campaign.
SHANGHAI - Adidas has announced that its new 360-degree campaign in China will feature Hebe Tien Fu-Chen as its women’s category brand ambassador.
HONG KONG - Peak Sport Products has signed an endorsement agreement with Tony Parker, a four-time NBA All-Star and point guard for the San Antonio Spurs.
YOKOHAMA - Nissan has launched its first global brand campaign in partnership with triple Olympic gold-medalist and world record holder, Usain Bolt. Titled 'What If_' the multimedia global brand campaign will span several years and focus on major international airports and online.
AUSTRALIA - Geoff Raby, former Australian ambassador to China, has joined PR firm Kreab Gavin Anderson as a senior adviser, based in China.
GLOBAL - Bacardi has signed up tennis star Rafael Nadal to replace Michael Schumacher as its global social responsibility ambassador.
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