As Beijing invests billions of dollars to rebuild its post-outbreak image, we ask one PR chief if the world will be persuaded by its campaign.
As ad and media spend plunge, PR agencies remain on the frontline of marcomm efforts as they manage issues such as organisational change, business continuity, and WFH disruption.
Seow was most recently Singapore CEO at WE Communications.
APAC MD Serina Tan on her favourite APAC campaigns of the last 10 years.
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