EXCLUSIVE: The account, believed to be worth US$25 million, was previously held by MediaPlus and MediaCom.
The platform encourages people to share within the AliExpress app, hoping to create a shopping environment similar to Taobao.
Alibaba’s AliExpress is starting a Christmas campaign with giveaways on Facebook.
HONG KONG – Alibaba has acquired California-based Auctiva, the leading third-party tools developer for eBay sellers, in what is its second acquisition in the US.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins