airasia x

Aug 27, 2013

Child-free zones on airline flights require careful marketing

SINGAPORE - In the region's fiercely competitive airline industry, "kid-free" (or "family-friendly") zones on flights are a recent value-added offering carriers are using to one-up each other. But the concept has the potential to backfire if the messaging is not handled sensitively.

May 22, 2013

Media attack seen having minimal impact on AirAsia

KUALA LUMPUR - AirAsia has come under attack by Malay daily Utusan Malaysia after the low-cost carrier's CEO criticised the newspaper as 'racist', but the impact on the airline's brand image and bottom line are expected to be minimal, according to industry experts.

Nov 5, 2010

Air Asia X to launch global campaign for economy class flatbed service

Leading long-haul budget carrier Air Asia X has charged Publicis Malaysia to launch a global integrated campaign for its premium flatbed service across 128 countries.

Sep 9, 2010

AirAsia X chooses Carat Korea as media partner

SEOUL - Malaysian long-haul budget airline AirAsia X has named Carat Korea as its media agency partner following a competitive pitch.