airasia x
Child-free zones on airline flights require careful marketing
SINGAPORE - In the region's fiercely competitive airline industry, "kid-free" (or "family-friendly") zones on flights are a recent value-added offering carriers are using to one-up each other. But the concept has the potential to backfire if the messaging is not handled sensitively.
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Media attack seen having minimal impact on AirAsia
KUALA LUMPUR - AirAsia has come under attack by Malay daily Utusan Malaysia after the low-cost carrier's CEO criticised the newspaper as 'racist', but the impact on the airline's brand image and bottom line are expected to be minimal, according to industry experts.
Air Asia X to launch global campaign for economy class flatbed service
Leading long-haul budget carrier Air Asia X has charged Publicis Malaysia to launch a global integrated campaign for its premium flatbed service across 128 countries.
AirAsia X chooses Carat Korea as media partner
SEOUL - Malaysian long-haul budget airline AirAsia X has named Carat Korea as its media agency partner following a competitive pitch.
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