HONG KONG - If you think art-house cinemas are purely for nerdy film buffs watching surrealist French movies, you may need to adjust your attitude. Gary Mak (麥聖希), MD of Broadway Cinematheque in Hong Kong and MOMA Beijing, argues that such theatres provide opportunities to reach a young and culturally sophisticated audience.
Opening a café has become a popular way for brands to provide an immersive experience for fans, but are these efforts anything more than vanity, or do they instead expose brands to risk of damage?
HONG KONG - Foodie magazine, by Fluid Publishing, is celebrating its second anniversary in June. It has announced an upcoming website facelift and plans to expand in to London and Singapore.
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