Art-house cinemas: A hot spot for brands?
HONG KONG - If you think art-house cinemas are purely for nerdy film buffs watching surrealist French movies, you may need to adjust your attitude. Gary Mak (麥聖希), MD of Broadway Cinematheque in Hong Kong and MOMA Beijing, argues that such theatres provide opportunities to reach a young and culturally sophisticated audience.
As more brands venture into café business, are they getting into hot water?
Opening a café has become a popular way for brands to provide an immersive experience for fans, but are these efforts anything more than vanity, or do they instead expose brands to risk of damage?
Fluid’s Foodie magazine turns two, looks to grow
HONG KONG - Foodie magazine, by Fluid Publishing, is celebrating its second anniversary in June. It has announced an upcoming website facelift and plans to expand in to London and Singapore.
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