adam morgan

Aug 22, 2014

Challengers stand out from the dross

Challenger brands are the most interesting to watch, because they can't afford to be boring.

Jul 25, 2014

Cursed by too much of a good thing

Scarcity of resources can force teams to perform better.

Apr 23, 2014

Curiosity’s cool, but don’t skip the centre

Advice for curious planners.

Mar 26, 2014

Which conversation do you want to be in?

Choose wisely between being a big part of a small conversation or a small part of a big conversation.

Feb 28, 2014

Expect to create the unexpected

Surprise and delight your consumers—even if you have to manufacture the circumstances of the surprise.

Jan 21, 2014

Small ideas bring colourful rewards

Travelling in Africa recently, I came across a wonderful example of how a simple idea can affect a whole ecosystem. It concerns (bear with me) chicken farmers in a rural district of Kenya called Nakuru.