Western franchises dominate licensing, but when it comes to identity, participation and cultural relevance, anime has the edge.
TODAY'S EDITION
06/16/2026
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2026 Cannes Contenders: The work Wolf BKK and Medialand are backing
Wolf BKK's Torsak Chuenprapar and Medialand Digital Strategy's Vicky Lee spotlight campaigns they believe have the mettle to turn heads and win metal this year.
Brazilian soccer star Neymar signs AI content deal with microdrama platform
Chinese-owned platform FlareFlow inks 16-title AI-powered microdrama franchise with Neymar, timed to ride the global momentum of the FIFA World Cup.
Instagram boss drops out of Cannes as Ian Russell letter calls for Meta meeting
Adam Mosseri was billed to deliver a headline session in the Palais at Cannes Lions Festival of Creativity.
How milk tea went premium and became Southeast Asia’s ultimate ‘It’ accessory
“In today’s visual-first world, having an amazing product is no longer enough. Brands need to create something worth capturing,” observes Eugene Lee, APAC CMO at Chagee.
The Information
Has adland’s AI investment paid off?
Holding companies are pouring millions into AI, but after two years of investments, mounting layoffs and rising token costs, the industry faces a mounting proof problem.
An AI marketing revolutionary embraces the overthrow of the ‘big idea’
CAMPAIGN CONNECT PHILIPPINES SHORTS: Dailymotion’s Paula Abjelina says marketing plans have been a 'series of educated guesses' for decades. With AI, it's time to end the creative and media guesswork.
Ant International-backed WorldFirst on scaling fintech through KOL marketing
Global head of brand Xavier Pang talks how influencer-led growth is key to their expansion and a cost-efficient way to compete with bigger rivals.
Your FIFA World Cup ad collection from around the world
From Hyundai and Samsung to Nike, Adidas and Coca-Cola, here's the work catching our eye—with more to come.
APAC Power List 2026: The top 50 marketers shaping the region's next chapter
In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.
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Why CMOs have become masters of agility – and why it’s making them more influential than ever
Marketing leaders share the secrets of their leadership style, and how they’re adapting fast in response to a fragmented and rapidly changing business landscape
OPINIONS
A function that cannot measure 'judgment' cannot defend it
As AI reshapes the communications function, the profession is hiding behind a word it has never had to prove.
Business as usual is a dangerous fantasy for advertisers to believe in
One minute we’re cheering trillion-dollar ad spend forecasts; the next, oil tankers are stalled in the Strait of Hormuz, and budgets are on the chopping block. Stability is an illusion, and adland needs to get better at handling it.
Does brand power come from culture or scale in the AI era? Gita de Beer and Andy Wilson face off
After a tie in the spirited Campaign360 debate, Heineken’s Gita de Beer and Andy Wilson return for a bonus round on brand power in the AI era.
Woolley Marketing: Why your agency’s best work is not for sale
Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley.
Open source you (and all your relatives): The future of DNA marketing
Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.
The Information
Advertising’s credibility problem is not about measurement, it is about mentality
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.
Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads
What started out as a way to “chat with your data” is now becoming something much bigger.