The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.
True
ad targeting
Nearly 70% of ‘parents’ targeted by ads don’t have kids
ad targeting
social media
Blis launches ad-targeting tool to reach stay-at-home households at scale
ad targeting
New tool combines historical audience targeting data with technology that can identify residential IP addresses at scale and connect them to residents' devices within.
Good riddance to cookies, it's all about apps now
ad targeting
cookies
As consumers have shifted to mobile environments, we should have called time on the cookie some time ago.
Keyword targeting: Twitter's new high-performance marketing engine
ad targeting
marketing
privacy
twitter
Twitter's recently announced keyword ad targeting has enormous potential for delivering messages based on the content of user tweets, but will require careful implementation to avoid being viewed as overly intrusive.