Why women are the most valuable mobile gamers for advertisers
Gaming has long been thought of as a male-dominated pastime—but it’s time to call 'game over' on this outdated stereotype.
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Good riddance to cookies, it's all about apps now
As consumers have shifted to mobile environments, we should have called time on the cookie some time ago.
How to improve in-app: understanding the industry initiatives
Understanding and supporting initiatives to combat fraud and improve transparency in-app will play a key role in widening its appeal.