Staff Reporters
Sep 4, 2018

Move and win roundup: Week of September 3, 2018

Clemenger BBDO, Y&R, MediaMath, Toaster, JWT, AnyMind Group, Penulis.ID, M&C Saatchi, Wavemaker, Hume Brophy, MIQ, Ada, Ogilvy, MullenLowe, Text100, and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover September 3 through 7, 2018. 
Catch up on past people moves and business wins

After 10 years, Jim Moser stepped down as CEO of Clemenger Group New Zealand to take on a new group role as CEO of Clemenger Marketing Services. He is replaced by Jim Gall, founder of Redhanded Communications, which Clemenger bought four years ago, and more recently as chairman and CEO of Marketforce/OMD Western Australia. He will begin in the new role on 1 November and relocate to New Zealand in January 2019. Lachlan Drummond replaces Gall at Redhanded. He is currently MD and has spent five years at the agency. 

Pizza Hut Hong Kong appointed Ogilvy as its creative agency following a pitch. The remit includes creative strategy, brand equity building, and campaign execution. The appointment builds on Ogilvy’s continued regional partnership with Yum! brands across markets including Australia, New Zealand, China, India, Philippines, Singapore, Thailand, Taiwan and Vietnam.

Y&R Sydney appointed Katie Dally as general manager as part of what it calls a "business transformation phase" that saw the departure of MD Sasha Firth. Dally has experience with The Campaign Palace, Leo Burnett, The Jupiter Drawing Room and Ogilvy.

GrowthOps, which describes itself as an entrepreneurial advisory and operations partner, appointed Andy Fyffe to the newly created role of CMO and appointed Priscilla Jeha as GM of Khemistry, its agency business. Fyffe is a cofounder of Khemistry and was previously managing partner there for 13 years. Jeha joined Khemistry a year ago as head of client services. She was previously at Grey London as global business director.

Ogilvy appointed Matt Collette as managing partner, social, in Singapore, reporting to Ee Rong Chong, group managing director of Ogilvy Singapore. Collette was previously MD at Zeno Group, where worked for six years.

MediaMath launched new creative management tools to integrate native advertising into its DSP. Clients can upload creative assets such as images, headlines, copy and click-through-URLs directly into T1, and apply them flexibly across its native inventory. MediaMath partnered with Sharethrough, TripleLift and Powerlinks to provide premium globally-scaled inventory with the new capabilities. 

Toaster hired Dorothy Yew as APAC MD. Based in Singapore, Yew was previously group MD of Arcade Singapore, and she has also worked at McCann Worldgroup, BBDO and BBH. Yew will oversee Toaster's growth in the region, which lncludes offices in Jakarta and Delhi. 

Mintegral launched a new self-service ad platform for US and European advertisers looking to target consumers in China and Asia-Pacific more broadly. The 'Mintegral Advertiser Ad Platform' lets customers to create, target, track and manage their own campaigns entirely themselves. 

AXA Hong Kong appointed Howard Pou as chief agency officer. He will replace Peter Lai, who retires on 31 December. 

The Australian Department of Foreign Affairs and Trade (DFAT) appointed J Walter Thompson Sydney to lead and develop a new brand strategy for Smartraveller, the Department’s travel advisory and consular assistance service.

AnyMind Group announced its expansion into the Philippines, with an office in Manila, and appointed Phuong Nguyen as country manager, in addition to her existing role as country manager in Vietnam.

Indonesian content agency Penulis.ID hired actor, comedian, and writer Raditya Dika as chief creative officer. He will focus on increasing Penulis.ID's production quality, especially for social media and YouTube videos. Dika has 10 million followers on Instagram and another 4 million subscribers on YouTube.

Royal Brunei Airlines selected M&C Saatchi Singapore to help grow the airline’s revenues by increasing overall tourism inflow into Brunei. 

Christina Lu is replacing Charlie Wright as chief strategy officer for Wavemaker China. Wright is moving into a new Wavemaker role outside of China. 

PR agency Hume Brophy hired Carolyn Camoens as Asia MD. Camoens joined from WE Communications, where spent nine years, most recently as senior vice president in India. She will be responsible for Hume Brophy's expansion strategy in the region. 

Karate Combat and ABS-CBN announced that the broadcaster will be the first Asian distribution partner of the new global, professional martial arts league. 

Ada hired Mahesh Neelakantan as country director for Malaysia and Singapore. He previously worked at Ogily across Asia in markets including India, Sri Lanka, Vietnam and Hong Kong, and also set up two agencies in Malaysia, Advocacy and Newton TAC. 

Marketing intelligence company MiQ appointed Marcus D'Souza as Southeast Asia MD based in Singapore. He will oversee MiQ's expansion into new Asian markets. D'Souza moves from MiQ in London, where he led commercial operations from 2013. 

Ogilvy Indonesia appointed Adrian Miller as group executive creative director. He was most recently a consultant and agency founder in South Africa, which followed many years in Asia, as ECD at Saatchi & Saatchi Kuala Lumpur and CCO at JWT Delhi.

London-based Asia House launched a research and advisory practice in response to increased demand for Asia-focused market intelligence and trade and investment policy advice. The company appointed Ed Ratcliffe to lead the offering as head of research and advisory. Ratcliffe recently returned to the UK following five years in Asia, most recently as Myanmar country directorfor government-relations and political-advisory firm Vriens & Partners. He previously worked for FleishmanHillard in Hong Kong.

Lagardère Sports announced three additional terrestrial broadcasters for the AFF Suzuki Cup 2018: VTV, TV Lao and Radio Television Brunei (RTB) will broadcast the tournament in Vietnam, Laos and Brunei, respectively.

Burger King Indonesia appointed Leverate Media Asia as exclusive media agency for the second straight year.

The Public Relations and Communications Association (PRCA) launched PRCA Southeast Asia, which will be chaired by Singapore-based Lee Nugent, Text100's APAC regional director, and run by Tara Munis, who is relocating from London to Singapore. Founding members include Affluence PR, Blue Totem Communications, Golin, Grayling, H+K Strategies, Lewis PR, MHP Communications, Omnicom PR Group, Rice Communications, Text100, The Hoffman Agency and WE Worldwide.

MullenLowe Group Asia appointed Poh Ling Yee as head of talent management, APAC. She was most recently chief talent officer at Y&R for nine years. Based in Singapore, she will report to Vincent Digonnet, CEO of MullenLowe Group APAC.

At Text100 in Sydney, Karen Coleman, managing director of Text100 ANZ, returned from maternity leave, taking back the reins from Simon Fitzgerald. Coleman promoted Mihika Gujral, an eight-year Text100 veteran, to deputy managing consultant; appointed Karen Wells, who has been with the company for 12 years, as VP of consulting and strategy; and appointed Bec Madden, who joined in 2017 from TBWA, to lead the agency’s creative strategy. The agency has also moved to a new space in Surry Hills and touted recent integrated client wins from Cisco, Deakin College, Rode Microphones and Engineers Australia.

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