Re.Con Philippines

Re.Con Philippines

Connecting media, content and data

Philippines is entering a new era of digital tranformation, with the adoption of new technology and marketing efficiencies and the endless growth of internet and mobile users. Consumers in this market are sharing content on social at speed, setting new expectations and disrupting traditional media.

As the market matures, media, creativity and data must merge.

Many brands are already moving into a competitive position and finding new methods of brand engagement, through creative and holistic approaches to their digital marketing. Successful brands have a deep understanding over their first-party data so it can be used to best effect, they are personal and reactive to the speed of change happening across Asia Pacific.

Re.Con, created by Campaign Asia-Pacific and ada, brings the whole ecosystem together to find where the opportunities are to accelerate growth in data-driven digital marketing, and give brands a competitive edge. 

Date: Tuesday 20 November, 2018
Time: 8:30am to 12:15pm
Venue: The Peninsula Manila, Philippines

 

At Re.Con Philippines we look at:

• Bringing the digital ecosystem together by breaking down the silos between media, content and data
• How is the marketing in Philippines market positioned in digital marketing? Insights on the ever-changing demands of digital consumers?
• How to use data intelligently to plot consumer journey, build brand loyalty and drive engagement?
• Brand case studies to inspire and demonstrate how implementing an insights-driven strategy to creative execution can increase ROI
• Digital spending/marketing being responsible for offline

Speakers

Albet Buddahim Chief Marketing Officer L'Oréal Philippines	Dennis Perez Media Director  Unilever Philippines	Margot Torres EVP & Deputy Managing Director Philippines McDonald's
Gautam Kiyawat Head of Freemium HOOQ	Stephen Czypionka Marketing Director Philippines Coca-Cola	Adrian Burton Head of adaAcquire ada
Sherwin Dela Cruz Country Director  iflix	Chay Mondejar-Saputil Client Partner  Facebook Philippines	Geia Lopez Industry Analyst Google Philippines
Wence Wenceslao AVP Digital Marketing SM Investments Corporation	Noel Tuazon SVP & Head of Marketing Group PSBank	Srinivas Gattamneni CEO  ada
Anurag Gupta Chief of Agency & COO  ada	Robert Sawatzky Head of Content Campaign Asia-Pacific

Attending Brands

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