Campaign360

Campaign360

Campaign360 is a global action-orientated event designed to rethink the future of media. For the last 6 years, Campaign360 and Media360 before it, has united leaders in media, marketing and advertising with the purpose to support and grow the industry by focusing on specific themes making an impact each year.

Value Engine
Moving Media Upstream

5 March 2019 - Capella Singapore

In 2019, Campaign360 demonstrates the real value of the media, creative and marketing services sector brings to clients, talent, consumers and economies. The goal of the event is to rebuild the media industry’s value proposition, to strategically demonstrate its real worth to business in a fast-changing and often volatile marketplace.

The average tenure of the CMO continues to decline, with mounting pressure from procurement teams and activist investors for cost reduction and bottom-of-the-funnel wins. Pitches and decisions are led by price and short-term goals with little emphasis on longevity and brand value. We talk a lot about moving the needle to make long-term brand-building preeminent but, is anything changing?

Then there’s the ongoing threat from consultancies, making their mark in Europe and sweeping east to Asia- Pacific. Media agency reinvention stories surface weekly, with many inventing new tools for marketers and offering a different set of services. Are media agencies moving into the consultative space? Now an active part of the ecosystem, it’s time to bring consultancies in on the conversation.

Join us for Campaign360, on March 5, 2019 at the Capella Singapore as we bring the best in the business under one roof for high-level discussions on how to shape better opportunities for business and talent.

 

Who Attends?

Campaign360 attracts senior business leaders from across the media landscape. 2018 stats:

 

  • 85% C-Suite & Director level
  • 40% Agencies
  • 35% Brands
  • 15% Tech & Service Providers
  • 10% Media Owners
2019 Campaign360 Speakers
 
Cheryl Goh
Vice President of Marketing
Grab
Richa Goswami
Chief Total brand Experience Officer
Johnson & Johnson
Anita Kanal
Vice President Consumer Marketing APAC
Visa
Justin Smith
Global CEO
Bloomberg
Josh Stinchcomb
Global Chief Revenue Officer
The Wall Street Journal | Barron's Group
Dominique Touchaud
Associate Brand Director - Fabric Care Portfolio Greater China/APAC
Procter & Gamble

For further information and to be involved with this year's Campaign360, please contact:

Speaking Opportunities
Eleanor Hawkins
Senior Conference Producer
eleanor.hawkins@haymarket.asia
+852 3175 1922

Partnership Opportunities
Gareth Scott, Commercial Director, Southeast Asia
gareth.scott@haymarket.asia
+65 9133 7537

Sonia Young, Commercial Director, North Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins