Moving Media Upstream
5 March 2019 - Capella Singapore
In 2019, Campaign360 demonstrates the real value of the media, creative and marketing services sector brings to clients, talent, consumers and economies. The goal of the event is to rebuild the media industry’s value proposition, to strategically demonstrate its real worth to business in a fast-changing and often volatile marketplace.
The average tenure of the CMO continues to decline, with mounting pressure from procurement teams and activist investors for cost reduction and bottom-of-the-funnel wins. Pitches and decisions are led by price and short-term goals with little emphasis on longevity and brand value. We talk a lot about moving the needle to make long-term brand-building preeminent but, is anything changing?
Then there’s the ongoing threat from consultancies, making their mark in Europe and sweeping east to Asia- Pacific. Media agency reinvention stories surface weekly, with many inventing new tools for marketers and offering a different set of services. Are media agencies moving into the consultative space? Now an active part of the ecosystem, it’s time to bring consultancies in on the conversation.
Join us for Campaign360, on March 5, 2019 at the Capella Singapore as we bring the best in the business under one roof for high-level discussions on how to shape better opportunities for business and talent.
Campaign360 attracts senior business leaders from across the media landscape. 2018 stats:
- 85% C-Suite & Director level
- 40% Agencies
- 35% Brands
- 15% Tech & Service Providers
- 10% Media Owners
Vice President of Marketing
Chief Total brand Experience Officer
Johnson & Johnson
Vice President Consumer Marketing APAC
Global Chief Revenue Officer
The Wall Street Journal | Barron's Group
Associate Brand Director - Fabric Care Portfolio Greater China/APAC
Procter & Gamble
For further information and to be involved with this year's Campaign360, please contact:
Senior Conference Producer
+852 3175 1922
Gareth Scott, Commercial Director, Southeast Asia
+65 9133 7537
+852 9176 6106