Agency | Marketer Partnership Award
Campaign Asia-Pacific, in association with Roth Observatory, is delighted to announce the launch of the Agency | Marketer Partnership Award, which sets out to recognise Asia-Pacific’s most effective client-agency relationships.
While speed, efficiency and effectiveness have become even more critical for brands to succeed in these challenging times, the benefits of a strong client and agency relationship are in getting the best work that is creative and brings a new level of insight and intelligence to the strategy.
This award aims to showcase the global and regional partnerships that have delivered outstanding work and sustainable ROI over time — ultimately it brings the importance and value of the client-agency relationship to the forefront.
We look forward to receiving your entries. Good luck!
Entrants must have had an established relationship of at least 2 years or longer between an individual brand and an individual agency.
The effectiveness of the relationship has to be seen to be measurable – with a range of measures being considered such as marketing effectiveness, industry recognition and awards, performance reviews and performance-based incentives being just a few.
Agencies and Marketers must complete the entry together, and construct a clear a relevant case which demonstrates that their partnership has driven marketing excellence. This case can be supported with third party endorsements from the likes of media and other marketing services partners.
|Winning Agency Name and Brand|
|Isobar China and Coca-Cola||GOLD|
|Wunderman Shanghai and Land Rover China||SILVER|
|Lowe Asia Pacific and Dirt is Good||BRONZE|
For more details on the winning entries, click here.
The awards presentation
The winner of the Agency | Marketer Partnership Award will be presented with a trophy at the Agency of the Year Awards dinner held in Singapore on 10 December 2014.
*Please note that the Agency | Marketer Partnership Awards is independent of Agency of the Year Awards.
Tel: (+65) 6579 0553
Email: [email protected]