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Love's labours lost: The folly of last-click attribution
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Aug 31, 2015

Love's labours lost: The folly of last-click ...

Multi-channel attribution is about making a play for meaningful customer relationships.

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Mobile marketers: Don’t just follow the devices, focus on the users
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Jan 8, 2015

Mobile marketers: Don’t just follow the devices, ...

To understand where you need to take your mobile marketing practices, writes Criteo's Yuko Saito, take a good look at your friendly neighbourhood barista,

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Credit where credit is due: Tips for using attribution models
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Aug 19, 2014

Credit where credit is due: Tips for using ...

Three key lessons for managing the increasing complexity of multi-channel attribution.

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